Create A "Wouldn't It Be Awesome If..." ListExample: Wouldn't It Be Awesome If...
Write all of your ideas down, and keep making bullets until you have a good 10-20 ideas. You aren't worried about good or bad ideas yet. Just generate ideas. You will determine which ideas are good later. Each bullet in your list is a potential muse idea, including a niche market that you are part of as well as a problem that you could create a product to solve. The next step is to think of products that you could sell for each bullet.
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Special thanks to alP, Micky and tanjila from Flickr for photo contribution.