I Finished the Test. Should I Invest?

This depends on a number of things. You've compiled a whole bunch of numbers now, so let's figure out what to do with the numbers we now have from our CPC campaign.

1. What Is a Normal Number of Impressions to Expect?

2. What Is a Normal CTR and Number of Clicks?

3. What is a Normal Cost Per Click?

4. What is a Normal Bounce Rate to Expect?

5. What is a Normal Conversion Rate to Expect?

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