What is a Normal CPC?

For Google, you should expect to start off paying $.40 to $1.00 CPC. If you set your max CPC higher in the beginning, it will give you a nice CTR in the beginning, which will make your future clicks cheaper for you. Google Content CPC will usually be slightly cheaper than your Search CPC. (About $.20 cheaper)

For Facebook ads, your CPC ways very heavily on your CTR. If you can reach a CTR of .2%, you're looking at a CPC of $.25 or less. Otherwise, you can pay anywhere from $.50 to $1.00 per click, depending on how many clicks you're looking to get per day.

You can expect a CPC of around $.50 to $.60 for Bing Search, and you'll probably pay about $.40 to $.50 for Bing Content.

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